With Google personalized for everyone, the query 'stem cells' might produce diametrically opposed results for scientists who support stem cell research and activists who oppose it. 'Proof of climate change' might turn up different results for an environmental activist and an oil company executive. In polls, a huge majority of us assume search engines are unbiased. But that may be just because they're increasingly biased to share our own views. More and more, your computer monitor is a kind of one-way mirror, reflecting your own interests while algorithmic observers watch what you click.
The Filter Bubble: What the Internet is Hiding From You (2011)
Use the link below to visit the website of North American author, activist, entrepreneur and pioneer in the field of online citizen engagement ELI PARISER:
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