According to Indeed.com, between 2006 and 2013 there was a 2505 percent increase in jobs described using the words 'ninja'; a 810 percent increase in 'rock star,' and a 67 percent increase in 'Jedi.' At the time of this writing, you can apply for a position as a 'Customer Support Hero' at Autodesk, a 'Nib Ninja' at a Pennsylvania chocolate factory, a 'Wellness Warrior' at a clinic in Utah, and a 'Rockstar Repair Man' for an Orlando, Florida, rental group. Most of these job ads are for entry level positions with pay at or just above minimum wage, with few or no benefits. Some are simply freelance gigs marketed as 'earning opportunities.' The shittier the work, the higher the chances it gets affixed with a 'cool' job title and ad — a means of convincing the applicant that an uncool job is indeed desirable and thus worth accepting the barely liveable wage.
Can't Even: How Millennials Became The Burnout Generation (2020)
Use the link below to read a September 2020 article about North American writer and journalist ANNE HELEN PETERSEN and her latest book Can't Even: How Millennials Became The Burnout Generation:
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